Pranaah boutique

The project is a boutique by the brand name PRANAAH. Despite the obstacles faced during the pandemic, the boutique was determined to continue serving its customers and decided to restart its physical store on the first floor of the owner's parents' home.

The Kerala-based handloom brand’s store embodies understated luxury while showcasing their off-white handloom garments. The store's interior design aims to create a warm and inviting atmosphere that makes customers feel relaxed and at ease while browsing products. The store is designed with flexibility in mind to accommodate interior fashion shoots, and rearrangement if necessary considering the growing business. The goal was to do minimum demolitions and optimise function in the little area available, and to reuse and refurbish furniture already available with the client.The brief includes a designer's room, fabric storage, accounts room, MD room, grand trial room, and an organic visual merchandising area for product photography.